The platform is rolling out a new feature that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the company disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global rollout. This advancement coincides with a rise in content created by AI, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing channels on a popular video site exclusively feature content made by AI. A significant portion of this output is deemed “AI slop”, a term for substandard, factory-style content that is often absurd or surreal.
Based on user feedback that many people enjoy content created using AI tools, including computer-generated images to educational videos, and we want to offer the community the option to see more or less of that, based on their own likes,” said a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its app tagged as AI-generated. Collectively, more than 100 mn media items are added to the service each day, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the level of artificial media they see by using the “manage topic” option in the app and choosing “AI-generated content”. Further subjects that are already be controlled under the filter cover current affairs, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies oblige creators to identify “realistic” artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
In addition, the platform will henceforth add an AI-generated label to content made using its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m AI literacy fund for professionals and institutions to create informative material about ethical AI use. This initiative will benefit non-profit groups specializing in educating computer science.
Content Safety Approach
The platform has supported its safety measures, following controversy over intentions to cut jobs for a large number of review team members in Britain. It is expected to eliminate 439 jobs in its content moderation team in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A company official stated that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most graphic content before it is viewed by staff. TikTok reported a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
